The Contentious Tale of the McDonalds ‘I’m Lovin It’ Jingle from Pitchfork.
You may find this interesting, information pills you may not. What I know about advertising comes almost entirely from the office of Sterling Cooper, but I do know that I think I don’t like it. I’m not trying to be on my high horse, but I pretty much quit watching sports because I got sick of trying to be sold beer, nachos, pills for my weiner or whatever shiny new stuff at every opportunity. Commercials on the fence behind the batters box at baseball games. Sitting celebrities at sporting events to push a movie. A commercial after kickoff, or a sponsor for an instant replay.
I got on Instagram a couple of years ago, and followed a bunch of CrossFit athletes. I found they were basically making their own commercials for supplement or t-shirt companies and I just stopped.
I guess it’s fascinating to me how much money and thought goes into selling hamburgers. According to the article, in 2003, McDonald spent 1.3 Billion dollars on marketing. The Golden Arches gets beat up a lot, but $1.3 Billion to convince me that I’m in love with a hamburger seems a bit much. I’ve never seen an In-N-Out or Five Guys commercial, and I’d much rather eat there. Are there Five Guys commercials?
Workout of the Day
Build to a heavy single in 20 minutes
27 Power Snatch 75/55
18 minute cap